Exclusive: Inside Realme’s big bet on 15 series to reclaim lost ground

For years, Realme played the volume game, launching fast, aggressively priced phones and flooding the online space. The brand carved its name as the go-to disruptor in India’s budget and midrange smartphone market. But the numbers tell a different story now. In Q2 2025, Realme's market share in India slipped from 12% to 9% year-on-year,