Instagram is cooking up a new way for users to discover short-form videos together. The Meta-owned platform is prototyping a feature called “Blend” that would generate a private feed of recommended Reels based on you and a friend’s interests.
The unreleased feature, spotted by developer Alessandro Paluzzi, seems aimed at boosting Reels’ viewership through collaborative sharing. If launched, Blend would allow you to invite a friend, and Instagram’s algorithm would then populate a feed with Reels it thinks you’d both enjoy based on your viewing habits and the clips you’ve previously shared with each other.
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