Apple Music named primary Super Bowl halftime show sponsor in multi-year NFL deal - Technology News, Mobile Technology News, Videos, and Review | Techbrinks

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Friday, 23 September 2022

Apple Music named primary Super Bowl halftime show sponsor in multi-year NFL deal


The deal represents a shift in strategy for Apple as the company rarely sponsors events it does not control. The last time it lent its name to an event was in 2016 to advertise for the Apple Watch.

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