EA patents system that generates in-game content and ads based on your playstyle

The Persona Driven Dynamic Content Framework patent, spotted by Exputer (via VGC), describes a way of determining a 'player persona' based on the available gameplay information. These personas include 'explorer,' 'competitor,' 'collector,' 'support,' 'combatant,' 'tank/lead,' 'commander,' and 'completionist.' What's interesting is that the gameplay styles can be tracked across multiple...





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