Starbucks announces plans for NFTs just as digital asset sales tank - Technology News, Mobile Technology News, Videos, and Review | Techbrinks

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Wednesday, 4 May 2022

Starbucks announces plans for NFTs just as digital asset sales tank


During the company's earnings call on Wednesday, chief marketing officer Brady Brewer said Starbucks will be exploring new concepts such as ownership and community-based membership models. Part of that push will involve digital collectibles, some of which could be accompanied by "engaging" content experiences.

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