Microsoft is showing Windows 10 users full-screen ads for its Edge browser - techbrinks

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Monday, 16 November 2020

Microsoft is showing Windows 10 users full-screen ads for its Edge browser


As reported by Windows Latest, Microsoft is A/B testing the ads in Windows 10 production builds. For those unfamiliar, A/B testing involves showing two versions of a marketing asset or a web page to a group and comparing the difference in performance.

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