Spotify is allowing marketers to target listeners based on podcast preferences - Latest Tech, Mobile News, Gadgets & Reviews Update |Techbrinks

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Monday, 17 June 2019

Spotify is allowing marketers to target listeners based on podcast preferences


Spotify has announced that it now allows advertisers to target their ads toward specific podcast listeners. Previously campaigns had to focus on playlists and genres for directed marketing, which can be somewhat generic. The new tools allow sellers to seek much more relevant audiences since podcasts tend to have more...

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